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\n\u0641\u0625\u0630\u0627 \u0643\u0646\u062a \u0642\u0646\u0641\u0630\u064a\u0627\u064e \u0641\u0625\u0646\u0643 \u062a\u062c\u0644\u0633\u060c \u0648\u062a\u0633\u064a\u0637\u0631 \u0639\u0644\u064a\u0643 \u0641\u0643\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0647\u064a\u0645\u0646\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u0642\u0641\u0632 \u0628\u062e\u0641\u0629 \u0647\u0646\u0627 \u0648\u0647\u0646\u0627\u0643 \u0641\u0645\u0639\u0646\u0627\u0647 \u0623\u0646 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0633\u062a\u0637\u0627\u0639 \u0623\u0646 \u064a\u062c\u0639\u0644 \u0645\u0646\u0643 \u062b\u0639\u0644\u0628\u0627\u064b \u201c\u0625\u0646\u062a\u0631\u0646\u062a\u064a\u0627\u064b\u201d. \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0647\u0648 \u0641\u0646 \u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u062a\u0648\u062b\u064a\u0642\u0647\u0627\u060c \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0641\u0646\u064a \u0623\u0635\u0631\u064e\u0651 \u0647\u0646\u0627 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0644\u0647 \u0644\u0645\u0633\u0629 \u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0646\u0638\u0631\u064a\u062a\u0646\u0627\u060c \u0641\u0642\u0627\u0645\u062a \u0627\u0644\u0645\u062e\u0631\u062c\u0629 \u0627\u0644\u0641\u0631\u0646\u0633\u064a\u0629 (\u0645\u0646\u0649 \u0639\u0634\u0627\u0634) \u2013 \u0630\u0627\u062a \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u2013 \u0628\u0625\u062e\u0631\u0627\u062c \u0641\u064a\u0644\u0645 (\u0627\u0644\u0642\u0646\u0641\u0630) \u0627\u0644\u0645\u0633\u062a\u0648\u062d\u0649 \u0645\u0646 \u0627\u0644\u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0641\u0631\u0646\u0633\u064a\u0629 \u0627\u0644\u0645\u0634\u0647\u0648\u0631\u0629 (\u0623\u0646\u0627\u0642\u0629 \u0627\u0644\u0642\u0646\u0641\u0630)\u060c \u062d\u064a\u062b \u064a\u0631\u0643\u0632<\/strong><\/p>\n\u0627\u0644\u0641\u064a\u0644\u0645 \u0639\u0644\u0649 \u0623\u0631\u0645\u0644\u0629 \u0641\u0642\u064a\u0631\u0629 \u062a\u0639\u0645\u0644 \u062d\u0627\u0631\u0633\u0629\u064b \u0644\u0639\u0645\u0627\u0631\u0629\u064d\u060c \u0645\u0638\u0647\u0631\u0647\u0627 \u0642\u0627\u0633\u064d\u060c \u0644\u0643\u0646\u0647\u0627 \u0634\u0639\u0644\u0629 \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621\u060c \u0644\u0630\u0644\u0643 \u064a\u062a\u0642\u0627\u0637\u0639 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0641\u0646\u064a\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0638\u0647\u0631 \u0648\u0627\u0644\u062c\u0648\u0647\u0631.\u0623\u0645\u0627 \u0627\u0644\u0628\u0631\u0648\u0641\u0633\u0648\u0631 ( Collins) \u0641\u0642\u062f \u062a\u0648\u0635\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642\u0647 \u0627\u0644\u0628\u062d\u062b\u064a \u0627\u0644\u0645\u0643\u0648\u0646 \u0645\u0646 (21) \u0628\u0627\u062d\u062b\u0627\u064b \u0645\u062a\u062e\u0635\u0635\u0627\u064b \u0625\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 ( \u0627\u0644\u0642\u0646\u0641\u0630) \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062b\u0639\u0644\u0628\u060c \u0627\u0644\u0630\u064a \u0633\u0645\u0651\u0627\u0647 ( Hedgehog Concept ) \u0641\u064a \u0643\u062a\u0627\u0628\u0647 ( good to great ) \u062d\u064a\u062b \u064a\u0634\u064a\u0631 \u0641\u064a\u0647 \u0625\u0644\u0649 \u0646\u0645\u0637 \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0642\u0646\u0627\u0641\u0630. \u0641\u0647\u0645 \u0644\u064a\u0633\u0648\u0627 \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0630\u064a\u0646 \u0646\u0637\u0627\u0644\u0639\u0647\u0645 \u0641\u064a \u0627\u0644\u0635\u062d\u0641 \u0645\u0646 \u0630\u0648\u064a \u0627\u0644\u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0644\u0625\u0646\u062c\u0627\u0632\u0627\u062a\u0647\u0645\u060c \u0648\u0645\u0646 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\n\u0646\u0639\u0645 \u0627\u0644\u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u0639\u0631\u0628\u064a \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644 \u0644\u062f\u064a\u0647 \u0637\u0645\u0648\u062d \u0648\u0627\u0636\u062d \u0641\u064a \u0627\u0644\u0639\u064a\u0634 \u0628\u0643\u0631\u0627\u0645\u0629\u060c \u0648\u0644\u062f\u064a\u0647 \u0641\u0643\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u0645\u0634\u0631\u0648\u0639 \u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0648\u0637\u0646\u060c \u0644\u0643\u0646 \u0645\u0634\u0627\u0639\u0631\u0647 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u0633\u0643\u0648\u0646\u0629 \u0628\u0627\u0644\u0642\u0644\u0642 \u0648\u0628\u0623\u0646 \u0627\u0644\u0642\u0627\u0641\u0644\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062e\u0627\u0637\u0626\u061f<\/strong>
\n\u0641\u064a \u062a\u0642\u062f\u064a\u0631\u064a\u060c \u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u062a\u0635\u0644\u062d \u0643\u0645\u0646\u0628\u0647 \u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0630\u0627\u062a \u0648\u0628\u0627\u0644\u0623\u0646\u0627 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629\u060c \u0628\u062d\u064a\u062b \u0646\u0633\u062a\u0637\u064a\u0639 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062a\u062b\u0627\u0642\u0641 \u0648\u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0623\u0646 \u0646\u062d\u0648\u0651\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062d\u0631\u0648\u0641 \u0625\u0644\u0649 \u0622\u0645\u0627\u0644 \u0648\u0648\u0637\u0646 \u0643\u0628\u064a\u0631.<\/strong>
\n\u0648\u0623\u0645\u0627 \u0648\u0642\u0648\u0641 \u0627\u0644\u0642\u0646\u0641\u0630 \u0641\u064a \u0627\u0644\u062d\u0643\u0627\u064a\u0629 \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d\u064a\u0629 \u0641\u0644\u0639\u0647\u0627 \u062a\u0631\u0645\u0632 \u0625\u0644\u0649 \u062d\u0627\u062c\u0629 \u0627\u0644\u0623\u0645\u0629 \u0625\u0644\u0649 \u0642\u064a\u0627\u062f\u064a \u0642\u0646\u0641\u0630\u064a \u0645\u0628\u0627\u062f\u0631\u060c \u0641\u0639\u0631\u0628\u0629 \u0627\u0644\u0625\u0635\u0644\u0627\u062d \u0641\u064a \u0648\u0637\u0646\u0646\u0627 \u0627\u0644\u0639\u0631\u0628\u064a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062d\u0635\u0627\u0646 \u0644\u0643\u064a \u062a\u062a\u062d\u0631\u0631 \u0645\u0639\u0638\u0645\u0647\u0627 \u0645\u0646 \u062b\u0627\u0644\u0648\u062b \u0627\u0644\u0627\u0636\u0637\u0647\u0627\u062f: \u0627\u0636\u0637\u0647\u0627\u062f \u0627\u0644\u0637\u0641\u0644 \u0648\u0627\u0644\u0645\u0631\u0623\u0629 \u0648\u0627\u0644\u0641\u0642\u064a\u0631.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"\u062c\u0627\u0621 \u0641\u064a \u0645\u0648\u0631\u0648\u062b \u0627\u0644\u0623\u062f\u0628 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0623\u0646 \u0627\u0644\u0642\u0646\u0641\u0630 \u0639\u0644\u0645 \u064a\u0648\u0645\u0627\u064b \u0623\u0646 \u0627\u0644\u062b\u0639\u0644\u0628 \u0633\u064a\u062f\u062e\u0644 \u0645\u063a\u0627\u0631\u0629 \u0627\u0644\u0623\u0631\u0627\u0646\u0628 \u0644\u064a\u0623\u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0631\u064a\u062f. \u0641\u0647\u062a\u0641 \u0622\u0647 \u0645\u0646\u0643 \u064a\u0627 \u0645\u0643\u0651\u0627\u0631: \u0644\u0646 \u0623\u062f\u0639\u0643 \u062a\u0646\u0641\u0651\u0630 \u062c\u0631\u064a\u0645\u062a\u0643. \u0648\u0633\u0627\u0631 \u0627\u0644\u0642\u0646\u0641\u0630 \u0628\u062d\u0632\u0645 \u0645\u0633\u0631\u0639\u0627\u064b\u060c \u0648\u0623\u062e\u0628\u0631 \u0627\u0644\u0623\u0631\u0627\u0646\u0628 \u0628\u0627\u0644\u0623\u0645\u0631 \u0648\u0642\u0627\u0644: \u0644\u0627 \u062a\u062e\u0627\u0641\u0648\u0627\u060c \u0648\u0643\u0648\u064e\u0651\u0631 \u0646\u0641\u0633\u0647 \u0639\u0646\u062f \u0645\u062f\u062e\u0644 \u0627\u0644\u0645\u063a\u0627\u0631\u0629. \u0648\u0642\u0641 \u0627\u0644\u062b\u0639\u0644\u0628 \u0623\u0645\u0627\u0645 \u0628\u0627\u0628 \u0645\u063a\u0627\u0631\u0629 \u0627\u0644\u0623\u0631\u0627\u0646\u0628\u060c \u0648\u0646\u0638\u0631 \u0625\u0644\u0649 \u0625\u0628\u0631 \u0627\u0644\u0642\u0646\u0641\u0630 \u0627\u0644\u062d\u0627\u062f\u0629. \u062b\u0645 \u0647\u0632 […]<\/p>\n","protected":false},"author":1,"featured_media":1146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n
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